As a former Strategist & Program Lead at award-winning creative agencies, Avital used to develop successful brands. Today, she develops successful leaders.

Avital partners with CEOs, senior leaders, and teams in all stages of growth – from early stage start-ups finding their footing to multinationals reshaping their culture.

She’s worked with leaders all over the world at venture backed start-ups, creative firms, academic institutions and Fortune 500 companies. Her clients are founders, executives, and emerging talent who are navigating complexity, growth, or meaningful change. They’re often high-achievers seeking clarity, confidence, and a more authentic way of being.

Avital combines real world business know-how with deep coaching expertise, blending mindset work, proven leadership frameworks and tools, somatic intelligence, and honest conversation to help leaders break through barriers, both internal and external.

She coaches with a blend of heart and edge. Her style is warm, grounded, and deeply human, and she doesn’t shy away from asking the important questions. Clients often describe her as equal parts mirror and catalyst.

One of her deepest passions is supporting women who are redefining leadership and bringing forward new perspectives. Diversity isn’t just necessary, it’s powerful, and she sincerely hopes to see more representation at the top in her lifetime.

Recently, Avital was named one of the Top 10 Professional Coaches in Amsterdam by ForBetter Institute. She was born and raised in sunny California and now lives in beautiful Amsterdam with her husband and son.